Losing Focus on citations

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Momentum means running programs with discipline and consistent growth month after month. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder.

You may be asked about sitemaps in your marketing interview

Robots.txt files are always located in the root folder with the name robots.txt. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use for their algorithms, and to add another level of frustration these ranking factors are not published. I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic.

Keyword Research — Avoid at Your Peril

This will search across all major search engines, including Google, Yahoo and Bing. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that jewelry falls under. SEO in Goole is here. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping...

This year will be the year of forums

Gaz Hall, from SEO Hull, had the following to say: "If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? " One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective.

All you wanted to know about landing pages but were afraid to ask

Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. Have you thought about Save Our Schools for this? SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Google is constantly evolving to better understand the context and intent of user behaviour. Once you have a list of potential topic ideas, don’t jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic to your pages. It’s particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to.

Unexpected ways search engine spiders can impact your marketing efforts

One of the best ways to learn about you and your market is to study your online competitors. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Most users want fast answers, and they only look beyond the first page when they don’t find good results right away. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. The below figure will clearly show how SEO is based as a subset of digital marketing.