The mysterious world of SERPs

It takes time, dedication, creativity, and patience to become an excellent SEO and get great results. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Without considering a search engine user's intent, you will attract too much unqualified traffic. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for.

Google reviews are believed to have the greatest impact on Google local rankings

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for websites like yours. With a list of relevant keywords in your hand, you’ll be a half way there. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag The key to quality SEO is all about research research research. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms.

Beginner's guide to scraping

This will search across all major search engines, including Google, Yahoo and Bing. SEO is something that is constantly evolving and changing. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Long tail SEO can attract traffic. A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign.

Why your digital marketing strategy should centre around web portals

According to SEO Consultant, Gaz Hall: "However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity." Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. One of them is Social engine optimization. If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm.

Repurpose old static pages

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple A great example that I like to point people to is PNS Egypt. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. To truly exist, a site needs steady traffic and a track record of providing good information. You will notice a lift in both conversions and brand authority.

Myths and misconceptions about anchor text

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people wearing cat-covered pants. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Reputation has become a form of currency on the internet.